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Private beta for engineering teams

Synthetic users that find your UX friction

AI-powered personas navigate your app, find confusing or broken moments, and hand you addressable fixes.

Find user friction before it reaches production.

01

Evidence-backed

Each finding includes what the persona saw or ran into: screenshots, page text, trace events, console output, or network evidence.

02

Works from a URL

Point Flock at your app, staging environment, or preview URL without adding an SDK or analytics pipeline.

03

Ready to fix

Findings include severity, context, and suggested fixes your team or coding agent can act on.

The problem

You're shipping blind.

Real user testing is slow, expensive, and biased. You can't run 100 users through your checkout flow before every deploy. So you guess, ship, and hope.

The solution

Flock changes that.

Point Flock at your app or a preview URL, choose the goal, and let personas attempt the flow. They capture what they saw, where they got stuck, and what your team can fix.

A synthetic tester that explores your product, captures what happened, and gives your team something concrete to fix.

From run to fix

How Flock works

The workflow reads like the product itself: a run request becomes captured evidence, then a finding, then a verified rerun.

01 run request

Configure

Start from your app, a preview URL, or a staging flow. Choose the personas and give Flock the task.

  • https://preview.example.com
  • Busy Executive
  • Complete profile setup
02 evidence capture

Observe

Personas attempt the flow while Flock captures screens, DOM context, traces, and narrated decisions.

  • Captured screen
  • DOM selector
  • Persona readout
03 friction event

Review

Each finding lands with the visible evidence, severity, confidence, and the user-facing reason it matters.

  • Moderate
  • User experience
  • 80% confidence
04 rerun result

Verify

Patch the issue and rerun the same persona set against your app or preview URL.

  • Same goal
  • Same personas
  • Verified by test

Flock tests Flock

A ribbon of real run artifacts.

Dashboard state, replay evidence, consensus, scores, and timeline artifacts all come from the same sanitized set of runs against this site.

Consensus Impression

Batch-level readout at the top, with the full score distribution below.

4/4 runs included 4 succeeded / 0 failed

Overall read

Personas converged on the same decision-point issue.

The primary CTA is visible and attractive, but the page does not explain what happens next. Runs completed without abandonment, yet multiple personas hesitated before committing.

Key divergence

Skeptical Evaluator wanted trust proof near the CTA, while Busy Executive moved fastest but still questioned the access path.

4 personas reviewed 0% abandonment rate 3 top findings surfaced

Session replay

4 run replays are ready for review.

Each run detail opens screenshots, friction markers, evidence, and the per-persona readout.

4 runs linked 58s median session

Score Breakdown

Shared fixed-scale score ranges across the included runs.

0% abandonment rate

Clarity

75% 0-100% scale

0% 100%

Trust

70% 0-100% scale

0% 100%

Frustration

3.3 1-10 scale

1 10

Engagement

63% 0-100% scale

0% 100%

Happiness

5.8 1-10 scale

1 10

Recommend

56% 0-100% scale

0% 100%

Abandonment outlook

0% abandonment rate

Distribution of observed abandonment risk across the included runs.

Low risk 75%
Medium risk 25%
High risk 0%

Dashboard artifact

Mission Control overview with recent batch preview

sanitized
Flock
Dashboard Journeys New Run

Dashboard

Mission Control for synthetic UX testing.

Recent Batches

14

Latest results ready for review

Runs Today

7

Completed today

Runs Used

3%

32 / 1125 runs

Overage

$0.00

Within included usage

Recent Batches

5 min ago / 5m 10s session
12 friction events Highest: Major Preview scores

Representative finding plus score distribution preview

See the tone of the batch without leaving the dashboard.

Replay evidence

Homepage frame with exact friction markers

frame 01
Flock
Private beta access for engineering teams

Synthetic users that find your UX friction

AI-powered personas navigate your app like real users. They find what's confusing, broken, or frustrating, cite what they read or saw, and hand you addressable fixes.

Request Access View Developer Docs

Session Timeline

Persona-level narration stays attached to the replay.

58s session

00:00

Session started

Skeptical Evaluator opens the homepage preview looking for clear value, proof that the product reduces friction, and enough trust context to continue.

00:22

Navigate

The persona scans the hero, request-access CTA, developer-docs CTA, privacy link, and the first proof sections before deciding whether the page explains what happens next.

!

00:43

Major

'Request Access' does not clarify whether the next step is a waitlist, a sales conversation, a product setup flow, or immediate dashboard access.

00:51

Observation

The persona understands the product category, but wants stronger evidence near the decision point: what Flock captures, how reports look, and why the artifact is safe to trust.

00:58

Session ended

The run finishes without abandonment. Replay frames, friction markers, score distributions, and a batch consensus are ready for review.

Technical proof

Real interface. Real artifacts.

Flock is shaping the dashboard, CLI, and GitHub App around the same idea: findings should be easy to inspect, share, and act on.

Quickstart Copy, run, and adapt
npm run tester -- \
  --url https://dashboard.example.com/signup \
  --persona novice-user \
  --goal "Create a trial account" \
  --goal-outcome-type onboarding \
  --success-signals '[{"type":"url_match","value":"**/welcome"}]'

What this writes

  • manifest.json
  • output.json
  • timeline.jsonl
  • errors.jsonl
  • engineering_events.json
  • report.md

Agent-first workflow supported

Tell Cursor, Copilot, Claude, or another agent which finding to work on. The prompt carries the observed behavior, artifacts, and expected outcome.

Launch surfaces: Dashboard CLI GitHub App

Capabilities

Everything you need to find and fix friction

Flock keeps the signal practical: what happened, why it matters, and what your team can do about it.

report

Evidence-backed findings

Screenshots, page text, traces, console output, or network evidence attached to every claim.

finding

Fixes developers can use

Severity, context, supporting evidence, and a suggested patch path in one finding.

github

GitHub PR comments

Post findings and PR summaries with linked evidence so reviewers can inspect the issue.

artifact

Reviewable artifacts

Run outputs, screenshots, DOM excerpts, timeline events, errors, and reports stay inspectable.

agent

Coding-agent prompts

Self-contained prompts for Cursor, Copilot, Claude, or other coding agents.

triage

Severity triage

Rank findings so teams can decide what to fix now, review, or track later.

run

Goal-directed runs

Define the user goal and success signals, then report where completion gets blocked.

rerun

Before/after checks

Rerun after a patch and compare against previous artifacts to confirm the experience changed.

persona

Persona context

Use narration to understand why the friction matters, with artifacts showing what happened.

cli

CLI automation

Run personas from terminal and CI workflows with repeatable commands and artifacts.

Who it's for

Built for teams that ship product

Flock starts with the teams responsible for fixing what users run into. Product, design, QA, and regulated teams can all work from the same evidence.

Engineering-led PR workflow Fix prompts

Engineering teams

Catch user friction with artifacts, fix prompts, and reruns that fit the way modern teams already ship code.

Components Artifacts Prompts

Frontend Developers

See the exact UI state, component area, and suggested patch path behind a finding before it turns into production feedback.

CI/CD Regression Reruns

QA Engineers

Add UX regression signal to CI without replacing functional tests. Use severity thresholds and reruns to confirm behavior changed.

Evidence Context Priorities

Product and design partners

Inspect evidence for what to fix next, with persona context that explains user impact without replacing the artifact trail.

Preview URLs No SDK Reviewable proof

Regulated product teams

Evaluate preview and staging flows with no SDK requirement and no production analytics dependency when a URL-based run is enough.

Meet the personas

Different users, different friction

Each persona has distinct patience, risk tolerance, and goals. Their context helps teams understand why the same flow can fail in different ways.

SR
Novice User novice

Sam Rivera

Patience medium
Risk low
Goal exploratory
Help searches-immediately

Gets overwhelmed by dense layouts and jargon. Hesitates on ambiguous buttons or unclear labels.

AC
Busy Executive intermediate

Alex Chen

Patience low
Risk medium
Goal speed-first
Help avoids

Skims quickly and reacts to visual contradictions. Near-zero tolerance for queues or disabled actions.

RM
Security Admin expert

Riley Morgan

Patience medium
Risk low
Goal accuracy-first
Help reads-docs

Notices inconsistencies and treats them as trust breakers. Pauses on mismatched labels that imply risk.

JW
Power User expert

Jordan Wu

Patience low
Risk high
Goal speed-first
Help avoids

Knows what they want. Impatient with hand-holding. Explores aggressively, tries shortcuts.

MT
Skeptical Evaluator intermediate

Morgan Taylor

Patience high
Risk low
Goal accuracy-first
Help reads-docs

Looking for reasons to say no. Scrutinizes pricing. Compares to alternatives mentally.

JP
Accessibility Auditor WCAG

Jordan Park

Patience high
Risk low
Goal completion-driven
Help independent

Navigates keyboard-only. Flags contrast issues, focus traps, missing ARIA labels, and broken heading hierarchy.

Have an invite code?

Use it to finish setup and start your first run.

You'll finish setup on the Flock dashboard.